The Phoenix International Raceway has announced that it will sponsor Benson Henderson in title defense against Anthony Pettis on August 31st. Henderson will wear the PIR logo on his walkout shirt and on his banner. Henderson will also serve as an honorary pace car driver for the track at the National Sprint Cup Series in […]
sponsorships
UFC Fight Night 26: Payout Perspective
Welcome to a special edition of Payout Perspective. This time we take a look at last Saturday’s Fox Sports 1 taking place at the TD Garden in Boston. Sonnen subs Shogun Chalk another one up for the bad guy. Chael Sonnen looked good. Or, Shogun Rua looked bad. Sonnen scored a first round guillotine choke […]
Resurrection Fighting Alliance and Adidas team up
MMA Junkie reports that the three stripes, sporting apparel giant, Adidas is entering the sponsorship market of MMA. Through its global licensee Double D, Adidas Combat Sports has entered into a multi-year deal with Ed Soares’ Resurrection Fighting Alliance. Soares’, also known for managing Anderson Silva and Jose Aldo among others, is positioning his promotion […]
Boost Mobile-WSOF announce partnership
Boost Mobile announced a partnership with the World Series of Fighting which will start this Saturday with its fourth event in Ontario, California. The wireless phone and services company will be activating its partnership via a “Cage Rattler of the Night” feature Saturday. Via Boost Mobile press release: The WSOF partnership is a great way […]
UFC 163: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 163 which was held in Rio de Janeiro, Brazil where Jose Aldo defended his Featherweight title against The Korean Zombie, Chan Sun Jung. Zombie’s shoulder pops out leading to Aldo victory It would have added to the lore and nickname […]