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Hendricks and Varner go head to head in Spartan Race

June 13, 2013 by Jason Cruz Leave a Comment

FighterxFashion reports on Jamie Varner and Johny Hendricks participating in the Reebok Spartan Race. The pair competed in Barnet, Texas in late May as part of its Head to Head Series. The outing came as the two UFC fighters partnered with Reebok in participating in this 4.5 mile ultimate obstacle course. Payout Perspective: Participation in […]

Filed Under: sponsorships, UFC

Pretorian Hard Sports No Longer Approved UFC Sponsor

May 31, 2013 by Jason Cruz 2 Comments

The UFC decided MMA equipment company Pretorian Hard Sports will no longer be an approved sponsor of the UFC.  John Morgan of MMA Junkie revealed the news via his twitter this week.  A memo was circulated to agents of fighters but no reason was given for the sudden development. The move comes as a surprise […]

Filed Under: Apparel, sponsorships, UFC

UFC 160: Payout Perpective

May 26, 2013 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 160 at The MGM Grand where Cain Velasquez made quick work of Bigfoot Silva. Same time this year 364 days before Saturday Bigfoot Silva wore the crimson mask and bloodied the Octagon canvas at the hands of Cain.  This time, […]

Filed Under: Featured, gate, opinion and analysis, pay-per-view, payouts, Public Relations, sponsorships, TV, Twitter, UFC, Zuffa

GSP releases health and fitness app

May 16, 2013 by Jason Cruz Leave a Comment

The Sports Business Journal reports on Georges St. Pierre’s health and fitness app as the latest in his portfolio of sponsorships. In addition to his recently released book, “The Way of the Fight,” GSP has been tabbed to do voiceover work for the animated film, “Monsters University.” GSP remains busy despite successfully defending his title […]

Filed Under: new media, sponsorships, UFC

Mayweather Payout Perspective

May 7, 2013 by Jason Cruz 17 Comments

Welcome to a special edition of Payout Perspective where we take a look at Floyd Mayweather’s latest fight since last May as he took on Robert “The Ghost” Guerrero at the MGM Grand in Las Vegas, Nevada. Mayweather fights technical masterpiece against Guerrero It wasn’t exciting but Mayweather showed that he still has it. While […]

Filed Under: boxing, CBS, Featured, Golden Boy, pay-per-view, Showtime, sponsorships, TV

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Let’s do it husky nation 💜💜💜

For the few that are following the William Keane lawsuit against #TopRank #Boxing the Court finally issued an order denying the Motion to Dismiss @DanRafael1 @EzRawBoxing @Boxing_Tribune

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Do Guardian Caps actually prevent concussions? @ChrisNowinski1 tells @PabloTorre why the story "appears to be a bit of a scam":

"[The NFL's] own published study showed it wasn't true."

"They love that the public sees the Guardian Caps because it's basically virtue-signaling."

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