The Sports Business Journal ran an article on Floyd Mayweather’s new promotional partner, Showtime, in lieu of his upcoming fight Saturday. The article addressed how CBS has boosted the promotion of his upcoming fight. The allure of expanding the reach through promotion of his fights on the CBS network may have enticed Mayweather to switch […]
sponsorships
UFC 159: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 159 from the Prudential Center in Newark, New Jersey where Jon Jones defended his Light Heavyweight title against Chael Sonnen. Jones takes care of Sonnen, now must heal toe It was the outcome that most had expected. Despite Sonnen’s promos, […]
Varner and Hendricks partner with Reebok; is UFC next?
UFC fighters Jamie Varner and Johny Hendricks have entered into a partnership with Reebok in which each will compete at The Spartan Race May 18th in Burnet, Texas. In addition, UFC head Dana White indicated that he met with Reebok heads Monday in what may be a sponsorship deal with the UFC. Varner and Hendricks […]
Rousey signs Xyience sponsorship deal
Ronda Rousey has signed a one year sponsorship agreement with official UFC sponsor Xyience. The monetary terms of the deal were deemed confidential. Via Xyience press release: Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events. “Ronda’s excellence in athletic […]
Nike releasing Jon Jones shoes, shirts on Friday
FighterXFashion reports that Nike will be releasing shoes and shirts for UFC Light Heavyweight Champion John “Bones” Jones this Friday. Shoes will be released in limited quantities at select NikeTowns in New York and Las Vegas and online at Nike.com. Jones is one of three UFC fighters with a Nike contract and is the only […]