Bud Light returns to the center of the Octagon in 2024 as the two announced a 6-year partnership that is estimated at $100 million. The deal means that it is ending its relationship with Modelo (the brand anyway as the two companies are owned by the same parent) which began in 2017. Anheuser-Busch and Bud […]
sponsorships
Ram Trucks signs on as sponsor with UFC
Stellantis brand Ram Trucks is now a sponsor with the UFC per the Sports Business Journal. The deal with begin this Saturday at UFC 294 and Ram is a sponsor for the first time in a decade with the company. The UFC is looking to secure sponsorship spots after its merger with WWE. The international […]
WWE terminates agreement with Panini, may seek injunction
WWE and its most recent card sponsor Panini are in a battle after the sports and entertainment company terminated Panini’s contract with it. However, according to WWE, Panini continues to sell WWE product which is in violation of the contract and will seek a court injunction for Panini to cease and desist. Panini and WWE […]
Suga KO uploaded to UFC YouTube
The UFC uploaded Sean O’Malley’s KO of Aljamain Sterling last month at UFC 292. The footage differs from the UFC usual position of protecting its IP content from pirates and fans not willing to pay the PPV money. Yet, in an effort to push O’Malley as one of its next top headlining stars, its provided […]