Perhaps hidden among holiday cheer was a new global sponsorship deal between the UFC and the United Kingdom’s canned water brand, Drip. The sponsor made its debut appearance on the UFC mat this past Saturday at UFC Vegas 101 at The Apex. The press release announcing the sponsorship occurred in November so I am late […]
sponsorships
WWE announces multi-year deal for Hulk Hogan Beer
UFC names new Official Razor
Jeremy’s Razor will be the new Official Razor of the UFC starting in 2025. It replaces Manscaped which had been a part of the organization since 2019. Falling in line with other right-leaning companies that sponsor the UFC such as Black Rifle Coffee, Jeremy’s Razor proclaims itself as the anti-woke razor. Per Sports Business Journal, […]
Celsius deemed big winner of Paul-Tyson
The Sports Business Journal reports that PepsiCo-owner drink Celsius was the big winner of the night. The energy drink brand that lists Jake Paul as an endorsee took front and center of the ring during the night’s festivities. Image via Wikimedia Commons Celsius’ involvement included activations throughout fight week leading up to the Friday night […]
UFC-IBM announce major sponsorship deal
Remember when Dana White said that the reporters doing the UFC rankings should be replaced by AI? That may be happening as the UFC and IBM have signed a global sponsorship deal per the Sports Business Journal. The partnership will seek to focus on the Artificial Intelligence sector. According to the report, IBM gets designations […]