The WWE announced that it has entered into a multi-year partnership with former WWE world champion for Hulk Hogan’s Real American Beer Strike. The deal starts tonight as part of the big debut of WWE Raw streaming on Netflix. Per portions of the press release:
sponsorships
UFC names new Official Razor
Jeremy’s Razor will be the new Official Razor of the UFC starting in 2025. It replaces Manscaped which had been a part of the organization since 2019. Falling in line with other right-leaning companies that sponsor the UFC such as Black Rifle Coffee, Jeremy’s Razor proclaims itself as the anti-woke razor. Per Sports Business Journal, […]
Celsius deemed big winner of Paul-Tyson
The Sports Business Journal reports that PepsiCo-owner drink Celsius was the big winner of the night. The energy drink brand that lists Jake Paul as an endorsee took front and center of the ring during the night’s festivities. Image via Wikimedia Commons Celsius’ involvement included activations throughout fight week leading up to the Friday night […]
UFC-IBM announce major sponsorship deal
Remember when Dana White said that the reporters doing the UFC rankings should be replaced by AI? That may be happening as the UFC and IBM have signed a global sponsorship deal per the Sports Business Journal. The partnership will seek to focus on the Artificial Intelligence sector. According to the report, IBM gets designations […]
UFC and Bud Light experience happy returns after return
The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]