The Sports Business Journal reports the return of Bud Light to the UFC sponsorship has helped both brands reach out their target demos. As you recall, Modelo briefly replaced Bud Light as the official beer of the UFC. According to the article, Modelo is the number one “off-premise retail beer” (e.g., grocery, liquor stores) in […]
sponsorships
UFC Noche to have 34 sponsors
The Sports Business Journal reports that the UFC will head into its big event at The Sphere on Saturday with 34 sponsors. There will be several newcomers that will be present during the “one and done” event at The Sphere. The new sponsors include Wingstop, Dude Wipes, apparel company True Classic, investment app Autopilot, Finnish […]
UFC 305 Payout Perspective
Welcome to another edition of Payout Perspective. UFC 305 took place Sunday morning in Perth, Australia at the RAC Arena. DDP successfully turns back Adesanya Dricus Du Plessis made his first successful middleweight title defense against former champion Israel Adesanya. While the fight was close, DDP was able to stun Adesanya and submit him with […]
AEW brand on women soccer team kits
All Elite Wrestling will be on the kits of the Fulham Women’s Football Club in the United Kingdom. 🤼 + ⚽️ A new partnership between @FulhamFCWomen and @AEW! — Fulham Football Club (@FulhamFC) August 14, 2024 Per the announcement: The partnership will see the AEW logo adorn Fulham Women’s shirts during the 2024/25 season, and […]
Wingstop gets the rub for Summerslam
The Buffalo Wing restaurant, Wingstop, will be the presenting sponsor for Summerslam this Saturday in Cleveland, Ohio. The Wingstop logo will be on the mat in two corners during the event. The Prime logo, will be in the middle of the ring as it has for Premium Live Events for the WWE. Via WWE press […]