Minute Maid has forged a deal with WWE to become its Official Juice Sponsor. The brand will receive its own brand integrations during Wrestlemania and WWE shows. It also is starting a new brand campaign starting with this Monday Night Raw on Netflix. The commercial which will be shown during WWE Raw on April 14th […]
sponsorships
UFC makes Meta sponsor deal official
The UFC announced on Wednesday that Meta was the company’s new Official Fan Technology Partner. The multi-year sponsorship deal will include the promotion using Meta’s technology platforms, services and products. The deal includes Meta being the Official AI Glasses Partner of the UFC and will integrate the product at UFC events. It also designates Threads […]
Dave’s Hot Chicken becomes official UFC sponsor
Dave’s Hot Chicken and the UFC announced a sponsorship deal on Thursday which makes the fast-food restaurant an Official Sponsor of the promotion. The restaurant chain started to appear at UFC events late last year and based on the social media response stating that many saw the ads at promotion events it decided to expand […]
Ad inventory “sold out” for WWE Raw on Netflix
The invention of ads on streaming services seems to be the antithesis of purchasing a streaming service. However, this is the new model and Netflix has “sold out” of its ad inventory for WWE’s Raw live programming on Monday nights. The “sold out” comes with quotation marks because the benchmark is only that of the […]
Monster Energy “pass-through” rights get QuikTrip on UFC mat
Monster Energy renewed its sponsorship rights with the UFC in a reported 9 figure deal. As part of its renewal, it receives “pass-through” for QuikTrip to get prime real estate on the Octagon mat. For those that notice, Monster Energy has shared an Octagon corner with convenience stores such as QuickTrip, Circle K and AM/PM […]