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sponsorships

Monster Energy “pass-through” rights get QuikTrip on UFC mat

February 20, 2025 by Jason Cruz Leave a Comment

Monster Energy renewed its sponsorship rights with the UFC in a reported 9 figure deal. As part of its renewal, it receives “pass-through” for QuikTrip to get prime real estate on the Octagon mat. For those that notice, Monster Energy has shared an Octagon corner with convenience stores such as QuickTrip, Circle K and AM/PM […]

Filed Under: Featured, sponsorships, UFC

UFC 312 Payout Perspective

February 13, 2025 by Jason Cruz Leave a Comment

Its another edition of Payout Perspective. This time we take a look at UFC 312 taking place in Sydney, Australia. DDP breaks Strickland’s nose, dominates in victory Dricus Du Plessis used his striking skills to control the rematch with Sean Strickland. The challenger could not get any consistent offense against DDP as his jab was […]

Filed Under: Attendance, bonuses, Featured, gate, sponsorships, UFC

Monster Energy renews UFC sponsorship

February 12, 2025 by Jason Cruz Leave a Comment

Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]

Filed Under: Monster Energy, sponsorships, UFC

Thorne to continue as UFC sponsor

February 11, 2025 by Jason Cruz Leave a Comment

The Sports Business Journal reports that the UFC has renewed its sponsorship deal with nutiontal supplement company Thorne. Thorne became a UFC sponsor in 2019 and will maintain being the company’s official sports performance nutrition partner, a “premier partner” of the UFC Performance Institute and will be the partner of the UFC anti-doping program. As […]

Filed Under: Thorne, UFC

UFC secures Verizon’s Total Wireless as latest sponsor

January 15, 2025 by Jason Cruz Leave a Comment

This past weekend at UFC Vegas you may have seen a Total Wireless logo on the Octagon map. This was foreshadowing for the announcement on Wednesday that is now the Official Wireless Provider of the UFC. Total Wireless is the prepaid cell service of Verizon. The deal is for one year, plus options. Official activation […]

Filed Under: sponsorships, UFC

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Live Nation has announced plans for a 5,500-capacity music venue in SODO, across from T-Mobile Park.

The venue will be an addition to the existing Boxyard development that houses Hatback Bar & Grille, Steelheads Alley, and Victory Hall.

The NCAA House Settlement Is Suddenly Unsettling via @sportico

Benson Henderson is returning to MMA with the #PFL. Please no.

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