The Sports Business Journal reports that the UFC will head into its big event at The Sphere on Saturday with 34 sponsors. There will be several newcomers that will be present during the “one and done” event at The Sphere.
The new sponsors include Wingstop, Dude Wipes, apparel company True Classic, investment app Autopilot, Finnish mobile game developer Supercell and Sony Pictures. Bud Light will be the presenting sponsor and will include activation at the event with Dustin Poirier serving up drinks at The Venetian.
The title sponsor will be Riyadh Season which will be the first time that the UFC and the Saudis will be doing business in the US.
Via UFC PR
Payout Perspective:
Aside from Riyadh Season, Wingstop is the big get here as SBJ reports it will be the QSR (Quick serve restaurant) for both UFC and WWE. It is reported that Wingstop will appear at UFC and WWE events through the end of the year. The sponsors will help fray the costs of the huge event on Saturday. It also shows the appeal of the company in the young demo and the willingness of companies to be a partner.
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