Welcome to another edition of Payout Perspective. This time we take a look at UFC 172 taking place at the Baltimore Arena in Baltimore, Maryland where Jon Jones successfully defended his light heavyweight title against Glover Texeira. Jones wears out Glover Jon Jones fought Glover Texeira’s type of fight but still overwhelmed the challenger. Jones […]
sponsorships
MMA sponsor offers $5K for Rousey KO
Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey. You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be […]
Pacquiao-Bradley II Payout Perspective
Welcome to a special edition of Payout Perspective. This time we take a look at Pacquiao-Bradley II taking place at the MGM Grand Garden Arena. Pacquiao ousts Bradley It was even until the middle rounds when Timothy Bradley began to fade and Manny Pacquiao poured it on. Bradley showboated a little and tried to feign […]
Sony’s PS4 brand to sponsor Top Rank fights this spring
The Sports Business Journal (subscription required) reports that Top Rank Boxing has signed on with Sony for its Playstation 4 brand to receive “prominent placement” at this week’s Bradley-Pacquiao II event and June 7th’s Miguel Cotto-Sergio Martinez PPVs. In addition, the PS4 logo will be seen during the May 17th Juan Manuel Marquez-Mike Alvarado fight […]
Debate sparks over Fund a Fighter alternative to sponsorships
The state of sponsorships was brought up once again by dueling MMA Junkie articles which looked at the ways fighters can find additional revenue in what appears to be a dwindling sponsorship market. The first article took a look at the MMA “crowd funding” in the form of Fund a Fighter. Essentially, the purpose of […]