James Krause spoke out about the Reebok deal and stated that due to the new uniform policy he will be losing $20,000 in sponsor money. In speaking with MMA Fighting, he indicated he did not know how much he will be making, but know how much he will be losing. Krause is not the only […]
sponsorships
Draft Kings dealing with potential class action lawsuit
Although the UFC and Draft Kings have yet to formally announce an exclusive sponsorship deal in which the fantasy sports operator will become the company’s official sponsor, the two organizations have something in common: people filing class action lawsuits against them. As The Legal Blitz brought to light in his ATL Redline post, the Boston-based […]
European Judo Union cancels event due in part to UFC sponsorship
Bloody Elbow reports that the UFC will end its sponsorship with the European Judo Championships due to threats that the entire event would be cancelled as a result of its affiliation. However, it appears from its web site that the event scheduled for Glasgow has been cancelled according to the official web site of the […]
UFC-Draft Kings close to sponsorship deal
The New York Business Journal reports an “imminent” deal between Boston-based startup DraftKings and the UFC which would make the fantasy sports operator an exclusive sponsor of the UFC. Prior to UFC 182, Draft Kings announced a sponsorship deal with Jon Jones. At UFC 183, its logo donned the Octagon mat. Now, it soon will […]
Report: Miller Lite signs on to be Bellator MMA title sponsor
Sports Business Journal’s John Ourand reports that Miller Lite has signed on to be Bellator MMA’s official title sponsor for its 16 events this year. No financial details were reported. The deal will go across Spike TV platforms (we assume this means online including the Spike TV App) including on-air branded fight clock graphic and […]