UFC welterweight champion Johny Hendricks has signed a sponsorship deal with Zak Products. The company is in the automotive performance chemicals business and is an official NASCAR sponsor and it will be its first time sponsoring a UFC fighter.
In addition to the in-Octagon sponsorship, there are potential plans for Hendricks to do cross-promotion at NASCAR events, something that other UFC fighters have done in the past.
Check out this exclusive first look @JohnyHendricks #UFC181 fight shorts featuring ZAK! pic.twitter.com/f2c3istpzf
— ZAK Products (@zakproducts) December 1, 2014
Payout Perspective:
The sponsor deal was forged by Hendricks’ agents at KO Reps who also helped him obtain unique sponsors with Bass Pro Shops and Reebok to name a few. This could be the start of a longer relationship for Hendricks which should include appearances at NASCAR events on behalf of the brand.
How does the new Reebok deal affect this deal?