Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th. The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion. In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear […]
sponsorships
UFC 184: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano. Gone in 14 seconds Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar […]
UFC-DraftKings announce sponsorship deal
The Sports Business Daily reports that fantasy sports operator DraftKings has signed an exclusive partnership with the UFC. The deal, which was rumored to occur earlier this month now makes DraftKings an official sponsor of the UFC. The deal will include “offline and online branding assets for DraftKings” including “in-octagon signage” (which we’ve already seen) […]
Due to Reebok deal, James Krause states he’ll lose $20K in sponsor money
Draft Kings dealing with potential class action lawsuit
Although the UFC and Draft Kings have yet to formally announce an exclusive sponsorship deal in which the fantasy sports operator will become the company’s official sponsor, the two organizations have something in common: people filing class action lawsuits against them. As The Legal Blitz brought to light in his ATL Redline post, the Boston-based […]