• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

Jon Jones featured in Reebok shoe launch

March 12, 2015 by Jason Cruz 6 Comments

Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th.  The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion.

In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear News.  In a press release sent out on Tuesday, Reebok announced the launch of the shoe “that uniquely conforms to any foot.”  The shoe appears to be a new take on Reebok’s “Pump” technology.

Wow! Congrats @JonnyBones on your national @Reebok #Zpump commercial! Have you all seen it? #GetPumped http://t.co/Vw2PPQyNgE

— #WelcomeToTheShow (@ufc) March 12, 2015

The new shoe is set to retail for $110.

Payout Perspective:

I do not know for sure, but if Reebok purchases advertising during the NBA Playoffs, it will probably feature this commercial.  As indicated in this write-up, Jones will appear in other media for the company’s launch of the shoe.  The UFC participated in a press event for the shoe last week in New York.  Jones is one of several UFC fighters to sign individual deals with the soon-to-be official clothier of the UFC.  We’ll see if the campaign will involve other UFC fighters.

Filed Under: Public Relations, Reebok, sponsorships, UFC

Reader Interactions

Comments

  1. FightBusiness says

    March 12, 2015 at 2:54 pm

    crickets

    Reply
  2. saldathief says

    March 12, 2015 at 5:21 pm

    haha lol

    Reply
  3. Uzmaki says

    March 13, 2015 at 8:12 am

    This why reebok will never be THE brand… Lame shoe, lame commercial

    Reply
  4. d says

    March 14, 2015 at 8:02 am

    The sounds of the PBC audience. HAHAHAHA!!

    Reply
  5. Saldathief says

    March 14, 2015 at 5:00 pm

    Yea the audience thats doubled almost all ufc events since what? 2012 bahahahhaa. D is a moron

    Reply
  6. d says

    March 14, 2015 at 5:28 pm

    More like a debut that shit the bed and had a little more than half of what the UFC’s debut was. Not to mention of course, PBC paid for their deal, while FOX won a bidding war for the UFC deal. Sal is a retard. HAHAHAHAHAHA!!!!!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

FBI seeking no-bid contract with the UFC

Court denies Top Rank’s Motion to Dismiss in Keane case

Opetaia fires back at IBF in opposition to MTD

UFC 331 Payout Perspective

UFC 331 attendance, gate and bonuses

Scott Coker is back with Ki MMA

Archives

MMA Payout Follow

MMAPayout

Dementia characteristic no lie

Orla Joelsen @OJoelsen

What on earth is going on here?

Why is President Trump, spitting on the floor during a rally in North Carolina?

Cubs’ Finances Could Be Unsealed in Rooftop Suit Ahead of CBA Fight via @sportico

First #NBA game of the season and Detroit goes down big only to come back within 5 in the 3rd quarter

Retweet on Twitter MMA Payout Retweeted

Adam Silver looked at the unemployment rate and said fuck it start the season at 3pm

Boston-San Antonio #NBA Finals

Copyright © 2026 · MMA Payout: The Business of Combat Sports