Welcome to another edition of Payout Perspective. This time we take a look at UFC 185 at the American Airlines Center in Dallas, Texas where two UFC titles were on the line. RDA wins Lightweight Title Rafael dos Anjos earned his unanimous decision against Anthony Pettis. It was total domination by the challenger as he […]
sponsorships
Edgar and Faber state little info given on Reebok deal
According to a recent Bloody Elbow report, it appears that many UFC contracted fighters may be still in the dark on the Reebok deal. During a press event to promote their upcoming fight in the Philippines Frankie Edgar and Urijah Faber indicated they knew little more about the new uniform policy set for July. Although […]
Jon Jones featured in Reebok shoe launch
Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th. The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion. In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear […]
UFC 184: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano. Gone in 14 seconds Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar […]
UFC-DraftKings announce sponsorship deal
The Sports Business Daily reports that fantasy sports operator DraftKings has signed an exclusive partnership with the UFC. The deal, which was rumored to occur earlier this month now makes DraftKings an official sponsor of the UFC. The deal will include “offline and online branding assets for DraftKings” including “in-octagon signage” (which we’ve already seen) […]