On Thursday, TKO announced that it has entered into a multi-year partnership with Polymarket and become the Official and Exclusive Prediction Market Partner of UFC and Zuffa Boxing. Per the TKO press release, “The agreement establishes UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into the live fan […]
sponsorships
Wingstop invests more into TKO sponsor space
UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium. Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s […]
Hayabusa named UFC Outfitter for UFC Brazilian Jiu-Jitsu
According to the press release, Hayabusa will provide custom outfitting for participating athletes and coaches for the eight-episode reality series UFC Brazilian Jiu-Jitsu: Road to the Title. As one might infer from the announcement, the UFC will be selling Hayabusa gear including rash guards, shorts and spats on the UFC shop online store and on […]
Slim Jim gets center of ring for Raw on Netflix in latest sponsor renewal
“Snap into a Slim Jim!” was the tagline made famous by “Macho Man” Randy Savage when he touted the upstart snack food over 30 years ago. Slim Jim now will be at the center of the ring for WWE during Raw broadcasts on Netflix. The latest deal between the longtime sponsors also includes the eventual […]
Phorm Energy is Dana White’s latest side business
This past Wednesday, Anheuser-Busch launched Phorm Energy, an energy drink that will be promoted by Dana White. Phorm Energy is a non-acoholic caffeinated beverage that is the first in partnership with the UFC boss. View this post on Instagram A post shared by PHORM ENERGY (@phormenergy) The drink comes in four flavors: grape, orange, blue […]