TKO announced fourth quarter earnings for 2023 and the filings revealed the UFC and WWE made record revenue. The UFC made $142.9 million in adjusted earnings on $282.8 million for the fourth quarter. In total for the year, the UFC revenues rose 13% to $1.3 billion while adjusted EBITDA was up 11% to $756 million. […]
sponsorships
Black Rifle Coffee Company is latest UFC sponsor
During fight week of UFC 298, the UFC and Black Rifle Coffee Company (BRCC) announced a multi-year marketing partnership. It is the latest sponsor for the UFC which has leaned right in finding sponsors. BRCC appeared on the Octagon mat for the first time at Saturday’s event in Anaheim, California. Per its press release, BRCC […]
Toyo Tires reups with UFC
The Sports Business Journal reports that Toyo Tires has renewed its partnership with the UFC making its the longest tenured sponsor for the promotion. Remarkably, it will be the 20th year that Toyo Tires has been associated with the UFC as the “official tire” of the company. The deal is for 3 years and is […]
PFL signs deal with DudeWipes
The Professional Fighters League announced a sponsorship deal with DudeWIpes ahead of Friday’s PFL World Championships. The global hygiene brand will integrate with PFL broadcasting during the broadcasts: Under the agreement, DUDE Wipes will present The DUDE to Watch, in which PFL head of fighter operators for PFL Europe and commentator Dan Hardy will breakdown the […]
Bud Light returns to sponsor UFC in 6-year, $100M pact
Bud Light returns to the center of the Octagon in 2024 as the two announced a 6-year partnership that is estimated at $100 million. The deal means that it is ending its relationship with Modelo (the brand anyway as the two companies are owned by the same parent) which began in 2017. Anheuser-Busch and Bud […]