The UFC has signed Australian wine brand 19 Crimes as the UFC’s first domestic wine sponsor. It will be the fifth spirits/alcoholic beverage sponsor for the company. Per Sports Business Journal, its a two-year deal in the “low-to-mid-seven figures.” The deal first started on Asian UFC events and has now expanded to the US. The […]
sponsorships
UFC made $1.3 Billion in 2023
TKO announced fourth quarter earnings for 2023 and the filings revealed the UFC and WWE made record revenue. The UFC made $142.9 million in adjusted earnings on $282.8 million for the fourth quarter. In total for the year, the UFC revenues rose 13% to $1.3 billion while adjusted EBITDA was up 11% to $756 million. […]
Black Rifle Coffee Company is latest UFC sponsor
During fight week of UFC 298, the UFC and Black Rifle Coffee Company (BRCC) announced a multi-year marketing partnership. It is the latest sponsor for the UFC which has leaned right in finding sponsors. BRCC appeared on the Octagon mat for the first time at Saturday’s event in Anaheim, California. Per its press release, BRCC […]
Toyo Tires reups with UFC
The Sports Business Journal reports that Toyo Tires has renewed its partnership with the UFC making its the longest tenured sponsor for the promotion. Remarkably, it will be the 20th year that Toyo Tires has been associated with the UFC as the “official tire” of the company. The deal is for 3 years and is […]
PFL signs deal with DudeWipes
The Professional Fighters League announced a sponsorship deal with DudeWIpes ahead of Friday’s PFL World Championships. The global hygiene brand will integrate with PFL broadcasting during the broadcasts: Under the agreement, DUDE Wipes will present The DUDE to Watch, in which PFL head of fighter operators for PFL Europe and commentator Dan Hardy will breakdown the […]