Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]
sponsorships
Thorne to continue as UFC sponsor
The Sports Business Journal reports that the UFC has renewed its sponsorship deal with nutiontal supplement company Thorne. Thorne became a UFC sponsor in 2019 and will maintain being the company’s official sports performance nutrition partner, a “premier partner” of the UFC Performance Institute and will be the partner of the UFC anti-doping program. As […]
UFC secures Verizon’s Total Wireless as latest sponsor
This past weekend at UFC Vegas you may have seen a Total Wireless logo on the Octagon map. This was foreshadowing for the announcement on Wednesday that is now the Official Wireless Provider of the UFC. Total Wireless is the prepaid cell service of Verizon. The deal is for one year, plus options. Official activation […]
UFC announces deal with UK’s Drip
Perhaps hidden among holiday cheer was a new global sponsorship deal between the UFC and the United Kingdom’s canned water brand, Drip. The sponsor made its debut appearance on the UFC mat this past Saturday at UFC Vegas 101 at The Apex. The press release announcing the sponsorship occurred in November so I am late […]