Yahoo! Sports reports that Donald Cerrone is set to lose $60,000 in sponsorship money due to the new Reebok sponsorship deal. However, Cerrone appears ok with it. Almost 2 years ago, Cerrone signed on with Kevin Harvick’s sports agency and picked up some key non-endemic MMA sponsors which include Budweiser and Fram. Notably, both are […]
sponsorships
Gegard Mousasi signs deal with Bridgestone tires
MMA Junkie reports Gegard Mousasi announced a new sponsorship with Bridgestone tires as a brand ambassador. He wore the brand on his shorts Saturday against Costas Philippou. The Japanese tire manufacturer announced the deal prior to Mousasi’s fight on Saturday at UFC Fight Night 66. He becomes the brand’s first MMA ambassador. Recently, Mousasi has […]
UFC fight managers set to meet next week
MMA Fighting reports on an upcoming meeting among UFC fight managers to discuss the business of the sport in light of the upcoming changes to the company’s sponsorship policy. With the release of the Reebok pay tiers, it’s clear that managers and their fighters are concerned. The meeting will occur before UFC 187 which takes place […]
Coker comments on UFC-Reebok sponsor policy
In an interview with MMA Fighting, Scott Coker indicates that Bellator has been contacted by multiple UFC fighters and managers about its sponsorship policy in light of the revealed pay structure under the new UFC-Reebok deal. He also talked about Bellator business. The Q&A with Luke Thomas hit all of the salient points although Coker […]
Perfect Tan not perfect sponsor for UFC
Sam Alvey and his tanning sponsor, Perfect Tan, will no longer be able to work around the UFC’s sponsor rules according to the organization. UFC exec Tom Wright indicated that Alvey’s “#PerfectTan” that he had spray-tanned on his chest this past Saturday at UFC Fight Night 65 was against the UFC’s sponsor rules. Wright stated […]