Conor McGregor has secured a sponsorship with Bio-Engineered Supplements and Nutrition, also known as BSN. McGregor announced the deal on Twitter and BSN’s home page included a depiction of McGregor. The announcement comes a week prior to the long-awaited meeting with Jose Aldo at UFC 194. BSN has been involved in sponsoring UFC fighters in […]
sponsorships
Bud Light and Monster Energy slate promotions for UFC 200 starting early 2016
The Sports Business Journal reports (subscription required) that UFC sponsors Bud Light and Monster Energy Drink will roll out major national promotional campaigns for UFC 200 starting early 2016. Monster Energy drink, the current sponsor of the center of the octagon, will kick off a national promotional campaign in January in approximately 45,000 retail outlets. […]
Holly Holm’s sponsor questioned
In light of the Holly Holm victory over Ronda Rousey on Saturday, one of Holm’s sponsors, Intel Pharma wished her congratulations. The company sells supplements containing substances banned by the World Anti-Doping Agency and federal law. According to MMA Junkie, the company has offered products it claims contain prohormones and a steroid alternative known as […]
UFC 193: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we take a look at the happenings taken place down under in Melbourne, Australia as Holly Holm upset Ronda Rousey to win the women’s bantamweight title. Holm, game plan takes out Rousey No one would have thought this would have been the ending. But, a […]
Rousey signs on with Monster Energy Drink
Ronda Rousey has signed an endorsement deal with Monster Energy Drink. The news comes ahead of her fight next week against Holly Holm. Notably, Rousey sported a Monster logo on her official Reebok kit at UFC 190. Financial terms of the deal were not disclosed. In addition to Rousey, Donald Cerrone, Conor McGregor and Daniel […]