Long-time UFC sponsor Toyo Tires announced that it has signed a multi-year extension with the UFC. The Cypress, California company will continue to be the “Official Tire of UFC.” In a press release sent out on Tuesday, the company stated that it would continue to have a presence inside the Octagon during “select events on […]
sponsorships
DraftKings decides not to renew UFC sponsorship
The Legal Sports Reports states that fantasy sports operator Draft Kings has not renewed its sponsorship deal with the UFC. It appears that the deal expired at the end of 2015 according to the report. The sponsorship deal could be renewed at any time but a DraftKings representative gave a rather neutral statement about its […]
UFC 195: Payout Perspective
Welcome to another edition of Payout Perspective. This time we ring in the new year with UFC 195 at the MGM Grand Garden Arena where Robbie Lawler defended his middleweight title against Carlos Condit. Lawler wins via split decision in all-out battle The 5th round of Lawler-Condit may have been the greatest rounds in the […]
UFC 194: Payout Perspective
Welcome to another edition of Payout Perspective. This time it was the long-awaited UFC 194 featuring Conor McGregor and Jose Aldo. Only 13 seconds needed to crown the King The long-awaited fight between McGregor and Aldo was anti-climactic. One exchange in the fight and it was over as Conor McGregor beat Jose Aldo to the […]
McGregor signs deal with Fanatics Authentic
Conor McGregor has signed an exclusive agreement with memorabilia company Fanatics Authentic. No terms of the deal were disclosed but it’s another deal for the fighter leading up to Saturday’s UFC 194. Last week, McGregor signed a deal with nutritional supplement company BSN. RT to welcome @TheNotoriousMMA as the newest #FAexclusive athlete! Good luck at […]