Jon Jones has signed a new sponsorship deal with GAT, a sports nutrition products company. It is the first sponsorship deal since Jones was reinstated by the UFC. Jones will become the first MMA fighter to be sponsored by the company which caters to bodybuilders and fitness enthusiasts. You may recall that Jones lost all […]
sponsorships
UFC sponsor Draft Kings ushered out of Nevada
The Nevada Gaming Board deemed that Daily Fantasy Sports is gambling according to Nevada law. As a result, Daily Fantasy Operators including UFC sponsor DraftKings are pulling out of the state. According to the decision on Thursday, a daily fantasy operator must obtain a gambling license in the state of Nevada if it is to […]
UFC 191: Payout Perspective
Welcome to another addition of Payout Perspective. This time we take a look at UFC 191 held at the MGM Grand Garden Arena where John Dodson had his second crack at Flyweight Champion Demetrious Johnson. Mighty Mouse dominates Dodson Demetrious Johnson showed his skills in taking a 5 round unanimous decision from John Dodson. Dodson […]
Xbox sponsors UFC, not DJ at UFC 191
Despite the new Reebok sponsor era, Microsoft-owned Xbox was in the Octagon. However, it was not on the shorts or t-shirt of long-time sponsor, Demetrious Johnson. At UFC 191, Xbox promoted its upcoming Halo edition, “Halo 5: Guardians” with Octagon signage and sponsoring the fighter prep point outside the Octagon. Xbox had been the only […]
With Reebok deal, Johnson’s XBox sponsor deal in question
MMA Fighting reports that Demetrious Johnson’s recognizable sponsorship with Xbox is in question as a result of the UFC-Reebok deal. Although the Microsoft-owned video game platform has not necessarily severed times with Johnson, there is nothing currently on the horizon for the 125 pound champion. Johnson was the only UFC contracted fighter to have an […]