Bellator lightweight Melvin Guillard had some interesting things to say about his previous employer in light of the Reebok apparel deal. Guillard, who was cut by the company, states that it will likely lose fighters due to the lost revenue by fighters from sponsors. Guillard has not been with the company since his last fight […]
sponsorships
Sports sponsorships on the rise but who is benefiting?
The International Business Times wrote a feature on the state of sports sponsorships in smaller leagues including the UFC. Overall, it provides a good overview of the current state of sports sponsorship using the UFC’s recent deal with Reebok as anecdotal information. The article leads with Stitch Duran’s dismissal from the UFC and includes an […]
Reebok rep attempts to explain itself amidst criticism
The MMA Hour recently interviewed Reebok’s Michael Lunardelli regarding its partnership with the UFC as its official clothing sponsor. While Reebok touts the relationship, it addressed some of the controversy arising out of the sponsor deal. Notable in the interview with Ariel Helwani was Reebok’s response to the criticism that there were misspellings for some […]
Carl’s Jr. signs Ronda Rousey
Ronda Rousey will be the new face of burger chain Carl’s Jr. in the coming weeks as the company alluded to a partnership with the UFC women’s bantamweight champ in a tweet late Saturday night. Eater.com confirmed that Carl’s Jr., based out of Southern California with chains across the United States, will have the fighter […]
UFC 190: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 190 taking place at the HSBC Arena in Rio de Janeiro. Rousey ends Corriea in 34 seconds Ronda Rousey showed her dominance once again by knocking out Bethe Corriea in just 34 seconds. It was not the most technical of […]