Ronda Rousey has signed an endorsement deal with Monster Energy Drink. The news comes ahead of her fight next week against Holly Holm.
Notably, Rousey sported a Monster logo on her official Reebok kit at UFC 190. Financial terms of the deal were not disclosed.
In addition to Rousey, Donald Cerrone, Conor McGregor and Daniel Cormier are sponsored by Monster Energy Drink.
The latest endorsement deal adds to Rousey’s stable of sponsors which include Reebok, Carl’s Jr., Metro PCS and Buffalo Jeans by David Bitton. In addition, Rousey has a deal with Monster Head Phones.
Payout Perspective:
Maybe I am the only one to think that there might be confusion from an athlete endorsing both “Monster” products. Then again, the companies might have a working agreement. Only guessing there. As for the agreement, it was just a matter of time before Monster Energy forged a deal with Rousey. With just a week before UFC 193, the timing is probably right for the deal so that Rousey could sport the Monster Energy brand for fight week.
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