Dominick Cruz served as the official pace car driver for the Good Sam 500 in Phoenix Sunday. The appearance continues a long-standing relationship with the Phoenix International Raceway. Cruz served as the honorary pace car driver in 2012. Prior to the UFC Athlete Outfitting Program, Cruz was sponsored by the Phoenix International Raceway. Despite multiple […]
sponsorships
Reebok secures deal with TriStar Gym
TriStar Gym has signed a deal with Reebok according to MMA Fighting. The gym made famous by the likes of Georges St. Pierre will now have its fighters sponsored by the official brand of the UFC. Based out of Montreal, Quebec, TriStar becomes the second gym to be sponsored by Reebok. Late last year, Reebok […]
Rousey signs deal with Fanatics
Ronda Rousey has signed an exclusive multi-year memorabilia agreement with Fanatics, Inc. In signing the agreement, Fanatics will be the only distributor of authentic Ronda Rousey signed memorabilia. Fans will be able to obtain Rousey collectible on the Fanatics web site or the UFC store site. Rousey joins the likes of Conor McGregor, Steph Curry […]
UFC 196: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 196 which took place at the MGM Grand Garden Arena. In the main event, Conor McGregor took on Nate Diaz. Diaz chokes out McGregor Despite being a late replacement, Nate Diaz used his length and superior jiu jitsu skills to […]
Harley Davidson renews sponsorship with UFC
Harley Davidson has renewed its sponsorship deal with the UFC according to the Sports Business Journal (subscription required). While no terms were disclosed, the agreement is being reported as being a multi-year deal. The motorcycle maker has been a mainstay with the UFC since 2007 and it is the third time that Harley Davidson has renewed […]