The Sports Business Journal (subscription required) reports that the UFC has signed a one-year deal with physical training, nutrition and physical therapy company Exos, makig it the official performance partner of the company. You may recall that it forged the agreement with the company last year as part of a new Athlete Marketing and Development program. […]
sponsorships
UFC announces Harley renewal, Military Benefits Program
The UFC has formally announced its renewed partnership with Harley Davidson today via company press release. The partnership features a new Military Benefits Program targeting those in the military. The announcement was first made by the Sports Business Journal last month. The press release issued today also notes a new Military Benefits Program: In conjunction […]
UFC signs deal with mouth guard maker
The UFC has signed a licensing agreement with GuardLab, a New York-based company that produces custom-fit mouth guards according to a report from the Sports Business Journal. Financial terms were not disclosed for the multiyear global licensing and partnership agreement with the company. The UFC will receive a portion of sales from every UFC-branded mouth […]
Cruz in pace car at Phoenix International Raceway
Dominick Cruz served as the official pace car driver for the Good Sam 500 in Phoenix Sunday. The appearance continues a long-standing relationship with the Phoenix International Raceway. Cruz served as the honorary pace car driver in 2012. Prior to the UFC Athlete Outfitting Program, Cruz was sponsored by the Phoenix International Raceway. Despite multiple […]
Reebok secures deal with TriStar Gym
TriStar Gym has signed a deal with Reebok according to MMA Fighting. The gym made famous by the likes of Georges St. Pierre will now have its fighters sponsored by the official brand of the UFC. Based out of Montreal, Quebec, TriStar becomes the second gym to be sponsored by Reebok. Late last year, Reebok […]