Exos becomes official performance partner of the UFC

The Sports Business Journal (subscription required) reports that the UFC has signed a one-year deal with physical training, nutrition and physical therapy company Exos, makig it the official performance partner of the company.

You may recall that it forged the agreement with the company last year as part of a new Athlete Marketing and Development program.  The goal of the partnership was to reduce the number of injuries and increase the quality of athletes in the sport.  MMA Junkie covered the first UFC athletes training at the Exos Arizona facility.

Under the terms of the new, one-year agreement, up to 50 UFC athletes will train at Exos centers and Exos staff will work with UFC athletes at the promotion’s “Athlete Summits” throughout the year.

Financial details of the partnership were not disclosed.

The deal is only for one year because the UFC is set to open a new headquarters that will include a 40,000 square foot athletic complex.

Payout Perspective:

The partnership will be one that should benefit the training and overall health of UFC fighters.  It also benefits the UFC as the training should negate the number of injuries to fighters that are scheduled to fight.  This should decrease the number of scratches on cards that could affect business.  We will see if and how the partnership may continue once the UFC has an in-house facility for its contracted fighters.