The UFC has formally announced its renewed partnership with Harley Davidson today via company press release. The partnership features a new Military Benefits Program targeting those in the military.
The announcement was first made by the Sports Business Journal last month.
The press release issued today also notes a new Military Benefits Program:
In conjunction with the extension, both global companies jointly announce a new military platform to offer exclusive benefits to active armed services personnel and veterans. Military men and women, both active and non-active, will be able to access unprecedented offers, including: discounted tickets at select events, discounted subscriptions to UFC FIGHT PASS, fight week meet and greet opportunities with UFC athletes and personalities, entry to invite-only viewing parties and discounted passes to the annual UFC Fan Expo® during International Fight Week. In addition to this program, Harley will continue to offer its free riding academy services to military personnel and first responders.
Payout Perspective:
The Military Benefits Program is an interesting one that targets a key demo for the UFC and Harley Davidson. The combination of UFC discounted offers for military as well as the inclusion of the Harley Davidson free riding program and showing PPVs at local dealers are a good way to bring in potential customers.
Anything that helps my fellow Veterans and current Soldiers, Sailors, Marines, Airmen, and Coasties is a great venture and idea. Well done.
Kudos to Harley