Welcome to another edition of Payout Perspective. This time we take a look at UFC 196 which took place at the MGM Grand Garden Arena. In the main event, Conor McGregor took on Nate Diaz. Diaz chokes out McGregor Despite being a late replacement, Nate Diaz used his length and superior jiu jitsu skills to […]
sponsorships
Harley Davidson renews sponsorship with UFC
Harley Davidson has renewed its sponsorship deal with the UFC according to the Sports Business Journal (subscription required). While no terms were disclosed, the agreement is being reported as being a multi-year deal. The motorcycle maker has been a mainstay with the UFC since 2007 and it is the third time that Harley Davidson has renewed […]
Toyo Tires renews sponsorship with UFC
Long-time UFC sponsor Toyo Tires announced that it has signed a multi-year extension with the UFC. The Cypress, California company will continue to be the “Official Tire of UFC.” In a press release sent out on Tuesday, the company stated that it would continue to have a presence inside the Octagon during “select events on […]
DraftKings decides not to renew UFC sponsorship
The Legal Sports Reports states that fantasy sports operator Draft Kings has not renewed its sponsorship deal with the UFC. It appears that the deal expired at the end of 2015 according to the report. The sponsorship deal could be renewed at any time but a DraftKings representative gave a rather neutral statement about its […]
UFC 195: Payout Perspective
Welcome to another edition of Payout Perspective. This time we ring in the new year with UFC 195 at the MGM Grand Garden Arena where Robbie Lawler defended his middleweight title against Carlos Condit. Lawler wins via split decision in all-out battle The 5th round of Lawler-Condit may have been the greatest rounds in the […]