ESPN reports that it will cost $10 million to be a title sponsor for the August 26th Mayweather-McGregor fight at the T-Mobile Arena in Las Vegas.
The price tag outpaces the $5.6 million title sponsor deal for Tecate’s main sponsorship of Mayweather-Pacquiao.
Per ESPN:
The sponsoring company would get its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets.
In addition, the article notes that WME-IMG are selling corners for either McGregor or Mayweather for $5 million apiece.
If the title sponsorship and two ring corners are sold, the $20 million would be the largest sponsorship package sold for a fight.
Payout Perspective:
Its hard to fathom a company will invest $10 million to be a sponsor although I’m sure we’ll see a company emerge. The article notes that none of the UFC’s existing corporate sponsors do not have automatic rights to the fight including McGregor’s existing marketing deals. It’s not clear if the sales are a split between Mayweather and WME-IMG, done by one entity or if they’ve enlisted a third party and then split commissions. It would be interesting to see how the sides are selling the ROI and ask price since it’s the largest ever where its one of the fighter’s first time in the boxing ring.
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