ESPN reports that Stipe Miocic will be featured in a new ad for beer sponsor Modelo Especial. The Heavyweight champ and his mother, Kathy Miocic, attended a commercial shoot as part of the new sponsor’s “Fighting Spirit” campaign. Modelo’s marketing strategy features successful, blue-collar individuals. As is widely known, Miocic’s job aside from fighting is […]
sponsorships
UFC promoting Netflix blockbuster film, Bright
The UFC is collaborating with Netflix to promote Will Smith’s original movie on the streaming service, Bright. The company is using its social media account to promote the film featuring the former Fresh Prince in a sci-fi movie about a Los Angeles cop partnering with an Orc, a mystical creature that lives alongside humans and […]
MPO Year in Review: No. 7 UFC secures new sponsors
The UFC brought in new sponsors for the company in 2017. The sponsors reflect a new era brought in by WME-IMG. One of the most notable departures from the sponsor list is Bud Light leaving the Octagon as the UFC forged a deal with multi-million dollar deal with Modelo Especial starting in 2018. In addition, […]
MPO Year in Review: 9. UFC Performance Institute opens
The UFC Performance Institute unveiled its new 15-acre, 184,000-square foot campus in Las Vegas this year. The institute serves as an upgrade to MMA training offering the latest in technology to help the company’s contracted fighters. The Performance Institute serves as a facility for training for many of the UFC fighters. Conor McGregor took advantage of […]
MPO Year in Review – The UFC Athlete Retreat
MMA Payout begins its annual year in review with the UFC Retreat held in Las Vegas in May. Over 300 fighters descended on Vegas to attend. What seemed like a good way to introduce the new ownership to its fighters, the Performance Institute and new sponsors turned into a little more than expected with several […]