The Sports Business Journal reports Mexican beer maker Corona will be the main sponsor for Saturday night’s fight between Conro McGregor and Floyd Mayweather. Aside from Corona, Body Armor will have “prime placement” as it will be all over the ring on fight night.
Terms of the Corona deal were not announced although it was previously reported that the asking price for the sponsorship, along with a suite of branded areas would go for $10 million. Corona will have its logo in the center of the mat and will be integrated into Showtime’s PPV telecast of the bout. Of course, ring girls that have been at Mayweather-McGregor events this week will be
Body Armor will have its logo on “towels and stools in the fighters’ corners.” Fighters will drink out of BodyArmor-provided bottles.
The fighters have secured their own sponsor deals as Mayweather has renewed a deal with Hublot to have its name across the waistband of his shorts for the fight. He also signed a deal with high-end tequila brand Avion. Mayweather’s likeness will appear on a limited number of its Tequila bottles. McGregor has signed deals with Monster Energy and online gambling site BetSafe.
Payout Perspective:
It was curious that the sponsors had not been announced until this week but it appears that there will be a major presence at the event. Whether or not the fight was able to garner the $10 million price tag for the main sponsor is something that may be revealed at a later date. Corona is a long-time fight sponsor and most events they seemingly interchange with Tecate as the beer (and usually) main sponsor. The BodyArmor deal is a big one for the company. It has had a presence in the sport but I would assume that this is likely its biggest sponsorship to date. As for the fighters, I think both will earn a lot of money from in-ring sponsorships.
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