MMA Payout

The Business of Combat Sports

sponsorships

UFC names an Official Fragrance Partner

by Leave a Comment

The UFC announced late last week that it has signed a sponsorship deal with Revlon fragrance brand, Curve for Men as an official partner. The brand made its first appearance in the Octagon on Saturday at UFC 300. The tag line according to the signage in the cage was “Curve, the fragrance for fighters.” It […]

Sheertex a UFC sponsor

by Leave a Comment

Sheertex, a Montreal, Quebec company that specializes in women’s textiles is one of the UFC’s newest sponsors. Sheertex produced a marketing video that included several UFC women fighters. The video highlights the toughness of Sheertex tights. It is using the tag line, “The Champion of Strength.”

Prime signs sponsorship deal with WWE’s Cody Rhodes

by Leave a Comment

Just hours before one of the biggest Wrestlemania’s in some history, Logan Paul’s Prime Energy Drink announced a sponsorship deal with Cody Rhodes. Our first WWE Superstar — Welcome to the PRIME family @CodyRhodes #FinishTheStory pic.twitter.com/i3hrFqrXIK — DrinkPrime (@PrimeHydrate) April 6, 2024 Logan Paul’s energy drink has deals with both the UFC and WWE. Paul […]

C4 named Energy Drink partner of WWE

by Leave a Comment

C4 Energy Drink and the WWE announced a multi-year partnership that makes it the first-ever Official Energy Drink Partner of WWE according to a WWE press release. Per the press release: C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and […]

Dustin Poirier gets a Bud Light deal?

by Leave a Comment

It appears that Dustin Poirier has a deal with UFC sponsor Bud Light. In a social media post on X, Bud Light sent out a post featuring Poirier who defeated Benoit Saint Denis at UFC 299. Bud Light replaced Modelo as the official beer of the UFC this past year. The deal worked for both […]