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UFC 312 Payout Perspective

February 13, 2025 by Jason Cruz Leave a Comment

Its another edition of Payout Perspective. This time we take a look at UFC 312 taking place in Sydney, Australia. DDP breaks Strickland’s nose, dominates in victory Dricus Du Plessis used his striking skills to control the rematch with Sean Strickland. The challenger could not get any consistent offense against DDP as his jab was […]

Filed Under: Attendance, bonuses, Featured, gate, sponsorships, UFC

Monster Energy renews UFC sponsorship

February 12, 2025 by Jason Cruz Leave a Comment

Monster Energy will remain in the center of the Octagon for at least 5 more years at it renewed its sponsorship deal with the UFC. There is an option for a 6th year with the deal rumored to be in the 9-figure range. Both companies touted it as the “biggest sponsorship ever.” Monster, a sponsor […]

Filed Under: Monster Energy, sponsorships, UFC

Thorne to continue as UFC sponsor

February 11, 2025 by Jason Cruz Leave a Comment

The Sports Business Journal reports that the UFC has renewed its sponsorship deal with nutiontal supplement company Thorne. Thorne became a UFC sponsor in 2019 and will maintain being the company’s official sports performance nutrition partner, a “premier partner” of the UFC Performance Institute and will be the partner of the UFC anti-doping program. As […]

Filed Under: Thorne, UFC

UFC secures Verizon’s Total Wireless as latest sponsor

January 15, 2025 by Jason Cruz Leave a Comment

This past weekend at UFC Vegas you may have seen a Total Wireless logo on the Octagon map. This was foreshadowing for the announcement on Wednesday that is now the Official Wireless Provider of the UFC. Total Wireless is the prepaid cell service of Verizon. The deal is for one year, plus options. Official activation […]

Filed Under: sponsorships, UFC

UFC announces deal with UK’s Drip

January 13, 2025 by Jason Cruz Leave a Comment

Perhaps hidden among holiday cheer was a new global sponsorship deal between the UFC and the United Kingdom’s canned water brand, Drip. The sponsor made its debut appearance on the UFC mat this past Saturday at UFC Vegas 101 at The Apex. The press release announcing the sponsorship occurred in November so I am late […]

Filed Under: sponsorships, UFC

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John Pollock and Brandon Thurston discuss the fallout for Conor McGregor after the conclusion of the civil case

We welcome lawyer Jason Cruz from @MMAPayout to discuss the decision, the fallout for McGregor’s business endeavors, and the UFC’s lack of response.

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Ticket sales information for Keyshawn Davis vs. Gustavo Lemos:
Tickets printed: 9,815
Face value of capacity: $1,069,100
Unsold tickets: 0
Tickets given away: 29
Tickets sold: 9,786
Proceeds from sold tickets: $1,067,450
Adjusted gate for taxes: $1,036,930
Do not believe! Verify.

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