Ahead of UFC 314, the Sports Business Journal announced the sponsors that will be seen during the broadcast and during in-event ads during Saturday night’s telecast.
Papa Johns is the latest QSR brand to commit to the UFC and will be presented in the Octagon and during the UFC broadcast. While this is just a one-off, the company hopes it will be commit to a longer-term deal.
Dave’s Hot Chicken and Wingstop will also be in the Octagon. The dual chicken sponsors is rather unique but one might infer that Dave’s agreeing to “non-exclusive” rights reflects the UFC popularity. Wingstop will offer “Fight Night” bundles in its restaurants as part of activating around Saturday’s event.
The presenting sponsors for UFC 314 will be TurboTax and Bud Light/Budweiser. Also new to the Octagon will be IBM which as the B2B artificial intelligence rights and Meta which has B2C AI rights. Paramount+ will be in the Octagon supporting its latest venture, “Mobland,” and Warner Bros. featuring its latest movie, “Sinners.”
In addition, Total Wireless, which has been sponsoring the UFC Embeddeds, will also be a part of the sponsorship parade in the Octagon.
With the new sponsors, it is anticipated that UFC 314 should be a well-watched event this Saturday.
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