The Professional Fighters’ League announced a multi-year global partnership with Anheuser Busch In-Bev’s Estrella Jalisco brand. It will be the Exclusive Beer Partner of the PFL.
Via PFL press release:
As the Official Beer of the PFL, Estrella Jalisco has global rights to use PFL logos and “Official Partner” branding for advertising and promotional usage, including pass-through branding rights for promotions with on-premise and retail channel partners. ABI and the league will also collaborate on exclusive content across digital platforms.
Estrella Jalisco logos will be featured in and around the cage and on signage in and around the arenas. PFL regular season action returns to New York and New Jersey, with mini residencies for PFL 1-3 at NYCB Live, home of the Nassau Veterans Memorial Coliseum on Long Island, and PFL 4-6 at Ocean Casino Resort in Atlantic City, N.J. This season, the PFL will be introducing the PFL Cageside Club, a new VIP floor level experience for fans, which will prominently feature the Mexican beer.
Payout Perspective:
Interesting sponsorship development when you consider that the UFC and Modelo forged a deal for it to be a sponsor for the promotion. Anheuser-Busch In Bev is the parent company of Modelo. Thus, the company’s beers will be seen on ESPN through the two MMA promotions. The partnership with the PFL was likely secured with the ESPN deal.
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