The Professional Fighters’ League announced a multi-year global partnership with Anheuser Busch In-Bev’s Estrella Jalisco brand. It will be the Exclusive Beer Partner of the PFL. Via PFL press release: As the Official Beer of the PFL, Estrella Jalisco has global rights to use PFL logos and “Official Partner” branding for advertising and promotional usage, including pass-through branding rights for […]
sponsorships
Report: UFC sponsorship revenue up due to new deals with companies
Last week’s Sports Business Journal included a report by Terry Lefton about the UFC’s 25 percent increase in sponsorship revenue largely championed by new deals signed by the company. Coming in with a heavy debt load after WME’s acquisition of the UFC for approximately $4 billion, the new owners felt pressure to produce. In speaking […]
UFC announces “Official Frozen Meal of UFC”
The UFC has announced an “Official Frozen Meal of UFC” with Devour joining the company’s stable of sponsors. The press release included the official announcement that Oscar Mayer P3 Portable Protein Pack as “Official Protein Snack” of UFC. Both sponsorships are new and mark exclusive sponsorship categories for the UFC. P3 made its debut as […]
Modelo chooses Brian Ortega for “Fighting Spirit” commercial campaign
Brian Ortega will be the featured UFC athlete in Modelo’s “Fighting Spirit” commercial campaign. Despite coming off a loss to Max Holloway this past December, the official beer of the UFC chose T-City to be a part of their latest marketing drive. Heavyweight Stipe Miocic was featured in the first “Fighting Spirit” campaign this past […]
Payout Perspective: UFC debuts on ESPN
Welcome to a special edition of Payout Perspective. We take a look at the UFC’s debut on ESPN and ESPN+ this past Saturday at the Barclay’s Center in Brooklyn, New York. Cejudo KOs TJ in R1 Henry Cejudo may have saved the UFC Flyweight Division as he knocked out T.J. Dillashaw to retain his flyweight […]