The UFC and ZipRecruiter announced a partnership in which the online employment marketplace will sponsor Dana White’s Contender Series and Select UFC PPV events.
The announcement came one day after in made its debut as a sponsor on the premier of Dana White’s Contender Series. The marketing campaign will include UFC flyweight champion Brandon Moreno and UFC Hall of Famer Forrest Griffin as they reflect on their career journeys.
ZipRecruiter will be integrated into UFC content with the intent on showing how job seekers in various industries have successfully found a new role by using ZipRecruiter.
Payout Perspective:
This is a first for the UFC as it has not an official online legal employment marketplace sponsor. The sponsorship shows the pull of the young demo and that ZipRecruiter believes that this will yield qualified candidates in can find jobs.
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