The Sports Business Journal reports that the UFC’s recent sponsorship deal with Aurora Cannabis is for 5 years and $15 million per. The report is based on a source obtained through the SBJ. CBD products are formulated from the non-psychoactive chemical in marijuana plants. Nate Diaz was seen at his last post-fight with a vape […]
sponsorships
UFC signs multiyear sponsorship deal with Aurora Cannabis
Sports Business Daily reports that the UFC has signed a multiyear sponsorship deal with Aurora Cannabis of Edmonton, Alberta, Canada. As part of the deal, the parties will pledge fund research on “CBD products and athlete wellness and recovery, with a view to accelerating CBD product development and education.” The sponsorship will become visible next […]
Monster Energy drops Dillashaw
Monster Energy has cut ties with former UFC bantamweight champion T.J. Dillashaw as the energy drink company is no longer a sponsor of the fighter. Ariel Helwani first reported the business decision by the Orange County-based company. Dillashaw is serving a two-year suspension from the UFC after USADA tests discovered EPO in drug tests. Dillashaw […]
PFL and iHeartMedia announce new partnership deal
The Professional Fighters League and iHeartMedia announced a marketing and content partnership deal “designed to promote fight events and enhance the fan experience through the fusion of music and MMA.” The PFL begins its second season in its “sport-season format” of Regular Season, Playoffs and Championships next week. iHeartMedia touts itself as the “umber one […]
UFC 236: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we take a look at UFC 236 which took place at the Philips Arena in Atlanta, Georgia where fans were witness to two of the best championship fights in recent history. Poirier earns lightweight title with win over Holloway Dustin Poirier was too big for […]