Buffalo Wild Wings is getting in on the “BMF” craze with UFC 244 taking place at Madison Square Garden Saturday Night. The restaurant will be featuring the “BMF” wing sauce this weekend to accompany its showing of the PPV. Buffalo Wild Wings, a UFC sponsor, will take advantage of the UFC applied-for-trademark with its own […]
sponsorships
UFC 241: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition we take a look at a very successful UFC 241 from The Honda Center in Anaheim, California. Stipe KOs Cormier to regain Heavyweight title Stipe Miocic regained the UFC Heavyweight title with a KO of Daniel Cormier late in the 4th round. DC had looked […]
Daniel Cormier signs deal with cbdMD
The Charlotte, North Carolina based-CBD company, cbdMD, Inc. has signed UFC Heavyweight Champion Daniel Cormier to a sponsorship deal. The deal comes the same week as he prepares to defend his title against Stipe Miocic at UFC 241. No terms of the deal were released. cbdMD is a consumer cannabidiol brand whose products include a […]
More unredacted footnotes detail proportionality of revenue and origins of UFC sponsor tax
In our second installment of reviewing the unredacted portions of the expert report of Hal Singer, MMA Payout examines the argument that Zuffa retained its fighters despite not needing them. It also looks at the comparative market between boxing and pro wrestling. A link to the first report is here. As I explained in the […]
Aurora Cannabis and UFC launch joint research project on CBD
Aurora Cannabis and the UFC have launched an endeavor for researching the use of CBD products for MMA athletes. The company’s CBD sponsor, Aurora Cannabis, is launching the research program which will produce multiple studies under the terms of the partnership with the UFC. According to the release, the research will examine the use of […]