Sports Business Journal reports UFC President Dana White’s Howler Head whiskey brand announced a partnership with NASCAR team Trackhouse Racing which begins this weekend at the L.A. Coliseum. Howler Head, the banana-infused official flavored whiskey of the UFC, will be the primary sponsor on Trackhouse Racing’s No. 1 Chevrolet. Trackhouse Racing was founded in 2020 […]
sponsorships
UFC 270: Payout Perspective
Welcome to another edition of Payout Perspective! In this addition, we take a loot at UFC 270 at The Honda Center in Anaheim, California. Ngannou defeats Gane as his contract with the UFC expires Zero. That is the number of fights left on Francis Ngannou’s contract with the UFC. He is still the UFC Heavyweight […]
Julianna Pena signs sponsor deal with Jones Soda, Co
Seattle-based original craft soda company Jones Soda has signed a sponsorship deal with UFC Champion Julianna Pena. Pena dethroned Amanda Nunes for the UFC women’s Bantamweight Championship late last year. Although Pena no longer trains in Washington state, she was originally from Spokane, Washington and trained in the area. Pena will be on the Joe […]
Project Rock becomes official footwear of UFC
The UFC announced that it has entered into a partnership with Project Rock to be the official global footwear partner of the UFC. The sponsorship begins Saturday at UFC 270. Terms of the deal were not disclosed. On episode 5 of UFC Embedded, there was a hint as to the sponsor deal with the camera […]
UFC NFTs releasing Sunday
The Sports Business Journal reports that the UFC and Dapper Labs are rolling out UFC NFTs. The packs will cost $50 each with athletes receiving 50% of the revenue. The product is called UFC Strike and will be similar to the NBA’s Top Shot NFTs. Per the report Endeavor is an investor in Dapper Labs […]