Conor McGregor and Reebok have collaborated on a new shoe which launches next month. The announcement coincides with McGregor’s return to the UFC this Saturday at UFC 246. McGregor teased the release last week on his Instagram account. McGregor will serve as the face for the launch of the Reebok Zig Kinetica. In addition to […]
sponsorships
Budweiser produces Cerrone-branded cans
As we enter UFC 246, Budweiser is producing special cans with Donald “Cowboy” Cerrone’s image on them. The cans are being sold in the Las Vegas area in lead-up to this Saturday’s UFC 246. The beermaker is a longtime sponsor of Cerrone and is looking to capitalize on the hype when he faces Conor McGregor. […]
UFC signs deal with Snapchat
The UFC announced a content deal with Snapchat on Wednesday which commenced this week. Terms of the deal were not disclosed but under the agreement fans of the promotion will get another source for social media content. According to SportsBusiness.com, at least 200 pieces of content will be made available through Snapchat’s Discover page. This […]
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]
Vaseline signs on to become presenting sponsor for Ruiz-Joshua 2
According to Bill King of the Sports Business Journal, DAZN has secured a sponsorship deal with Vaseline ahead of Saturday’s fight between Anthony Joshua and Andy Ruiz, Jr. Financial terms were not disclosed but the petroleum jelly maker mainly associated with its application to boxer’s faces will be visible on the DAZN stream Saturday. The […]