Manscaped has renewed its partnership with the UFC for three additional years. It will continue to be the first-ever Official Electric Trimer of UFC. In the renewal, partnership integrations and new enhancements have rolled over into the agreement. .@Manscaped has renewed with @UFC for three additional years, and the deal now costs the brand low […]
sponsorships
UFC secures Timex as sponsor
The UFC has announced a new global sponsorship/licensing deal with Timex per Sports Business Journal. The watchmaker will make more than 60 UFC-logoed products next year including watches, wearables and clocks per Adam Stern of the SBJ. The deal is for seven figures a year over four years. Adding to its robust portfolio of sponsorships, […]
UFC grabs Icon Meals as “Official Meal-Kit” of company
The Sports Business Journal reports that the UFC has struck a deal with Icon Meals for it to be the “Official Meal-Kit” Sponsor for the company. It is a 5-year cash and value-in-kind deal per the SBJ. The deal is a hybrid supplier/sponsorship agreement where it will supply its ready-made meals to UFC athletes through […]
NEDS makes its biggest splash at UFC 266
UFC 266 saw Australian sports-betting and gaming company Neds on the mats and in the Octagon as Alexander Volkanovski earned a unanimous decision victory over Brian Ortega. The partnership began this summer when the Australia-based sports wagering company forged a deal with the UFC to become the “Official Wagering Partner of the UFC” in Australia. […]
Modelo extends UFC sponsorship, announces community activation
The UFC and Modelo announced a three-year extension of their sponsorship deal which is reported as big in the ‘low eight figures’ per the Sports Business Journal. The deal includes an activation component in which the partnership will work with nonprofit Rebuilding Together to revitalize gyms across the country. The extension, announced last week, includes […]