Terry Lefton of the Sports Business Journal documents Anheuser-Busch’s plans to tackle sports sponsorships – a major component of their product marketing strategy. Since the introduction of Bud Light in 1982, A-B has pursued an approach under which Budweiser and Bud Light have been paired with the brewer’s largest sports sponsorships. Now, individual brands will […]
sponsorships
Silver Star Signs A Second Fighter For UFC 102
Add Antonio Rodrigo “Minotauro” Nogueira To The List Of Fighters Wearing Signature Silver Star Walkout Tees For UFC 102 (IRVINE, CA) – Already sponsoring Thiago Silva for his fight, Silver Star will create a signature walkout tee for Antonio “Minotauro” Nogueira as he takes on Randy “The Natural” Couture for a heavyweight showdown as the […]
Dethrone to Sponsor UFC Fighters
MMAPayout.com has learned that MMA apparel maker, Dethrone, has been removed from the UFC’s banned list, and will be sponsoring UFC fighters Mike Swick and Josh Koscheck at UFC 103 and Cain Velasquez at UFC 104. Dethrone is also set to sponsor Zuffa fighters such as Jon Fitch and Jose Aldo in the future. With all the hype surrounding UFC 100 it […]
Anheuser Revamping Bud Light
The Wall Street Journal is reporting that Anheuser Busch InBev is looking to “tweak its marketing campaign and ratchet up spending” in order to revitalize its Bud Light brand in the face of weakening sales: Dollar sales of Bud Light fell 2.5% in U.S. food, mass-merchandise, drug and convenience stores in the 13-week period ended July […]
MFC & Gamma Labs Sign Sponsorship Agreement
The Maximum Fighting Championship is pleased to announce that it has agreed to a one-year sponsorship deal with New York-based Gamma Labs – a world leader in natural dietary supplements. Gamma Labs manufactures Gamma-O, the #1 all natural testosterone booster. Gamma-O will now become the official supplement of the MFC which joins an exclusive list […]