UFC lightweight Islam Makhachev is teaming up with cryptocurrency company Saitama. Terms of the deal have not been disclosed. Makhachev is currently on a 9 fight win streak in the UFC. He faces Beneil Dariush later this month at UFC Fight Night 202. #saitama pic.twitter.com/vwBaDqmLnd — Makhachev Islam (@MAKHACHEVMMA) February 14, 2022 Saitama offers uses […]
sponsorships
Anik involved in latest Modelo-UFC promotion
Modelo is launching a new promotion around the UFC and this time Jon Anik will be a part of it. The contest involves some synergy with another one of the UFC’s sponsors, DraftKings. By entering free contests on DraftKings, fans will compete for a chance at two $10,000 cash prizes and a chance to win […]
PFL signs sponsor deal with Redcon1
Supplement brand Redcon1 will be the official performance, active nutrition and supplement partner of the Professional Fighters League according to Adam Stern of the Sports Business Journal. Financial terms of the deal were not disclosed although it will be a multi-year deal. The agreement will see Redcon1 advertise during all regular-season events on ESPN and […]
Floyd Mayweather enters NASCAR with TMT car
Floyd Mayweather is making his move into NASCAR. On Tuesday, he announced his foray into the sport in an attempt to qualify a car into the Daytona 500. The Money Team Racing will have 23-year-old Kaz Grala as their driver. TMT AT THE DAYTONA 500 2022!!!!@kazgrala @tmtracing50 pic.twitter.com/lkS83ajGfk — Floyd Mayweather (@FloydMayweather) February 1, 2022 […]
Howler Head partners with NASCAR team
Sports Business Journal reports UFC President Dana White’s Howler Head whiskey brand announced a partnership with NASCAR team Trackhouse Racing which begins this weekend at the L.A. Coliseum. Howler Head, the banana-infused official flavored whiskey of the UFC, will be the primary sponsor on Trackhouse Racing’s No. 1 Chevrolet. Trackhouse Racing was founded in 2020 […]