Activision signed a sponsorship agreement with TKO Group for it to advertise with the UFC and WWE. The deal highlights the launch of the Call of Duty Mobile game. It is a short-term deal between the companies for the latest iteration of Call of Duty which started last week at the WWE’s Premium Live Event, […]
sponsorships
Jose Cuervo renews UFC deal, expands partnership
Jose Cuervo has renewed its UFC sponsorship deal for an additional 5 years in what is anticipated to be a mid-seven-figure deal per year. The deal was renewed after an initial three year deal which saw its brand in the Octagon during UFC events. It is now expanding its presence with the Cuervo Challenge: One […]
Aires Tech newest UFC sponsor
Earlier this week the UFC announced that Aires Tech has signed on as a global sponsor. According to the release by UFC, “…a pioneer in cutting-edge technology designed to protect against electromagnetic radiation and optimize human health.” Via press release: Aires Tech is dedicated to bridging the gap between technology and wellness. Aires Tech’s mission […]
UFC names an Official Fragrance Partner
The UFC announced late last week that it has signed a sponsorship deal with Revlon fragrance brand, Curve for Men as an official partner. The brand made its first appearance in the Octagon on Saturday at UFC 300. The tag line according to the signage in the cage was “Curve, the fragrance for fighters.” It […]