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sponsorships

Prime signs sponsorship deal with WWE’s Cody Rhodes

April 6, 2024 by Jason Cruz Leave a Comment

Just hours before one of the biggest Wrestlemania’s in some history, Logan Paul’s Prime Energy Drink announced a sponsorship deal with Cody Rhodes. Our first WWE Superstar — Welcome to the PRIME family @CodyRhodes #FinishTheStory pic.twitter.com/i3hrFqrXIK — DrinkPrime (@PrimeHydrate) April 6, 2024 Logan Paul’s energy drink has deals with both the UFC and WWE. Paul […]

Filed Under: Prime, sponsorships

C4 named Energy Drink partner of WWE

April 5, 2024 by Jason Cruz Leave a Comment

C4 Energy Drink and the WWE announced a multi-year partnership that makes it the first-ever Official Energy Drink Partner of WWE according to a WWE press release. Per the press release: C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and […]

Filed Under: sponsorships, WWE

Dustin Poirier gets a Bud Light deal?

March 27, 2024 by Jason Cruz Leave a Comment

It appears that Dustin Poirier has a deal with UFC sponsor Bud Light. In a social media post on X, Bud Light sent out a post featuring Poirier who defeated Benoit Saint Denis at UFC 299. Bud Light replaced Modelo as the official beer of the UFC this past year. The deal worked for both […]

Filed Under: sponsorships, UFC

UFC adds Smith+Nephew to sponsorship stable

March 26, 2024 by Jason Cruz Leave a Comment

On Monday, the UFC announced that it had entered into a deal with Smith+Nephew as its first-ever Preferred Sports Medicine Technology Partner. “Through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute, UFC has become the industry leader in athlete health and safety in combat sports.  We’re looking forward to advancing that […]

Filed Under: sponsorships, UFC

UFC 299 Payout Perspective

March 12, 2024 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective. This time we take a look at the penultimate PPV before UFC 300, Miami’s UFC 299. O’Malley beats Vera handily, calls out 145 champ Sean O’Malley’s reach, power and precision were on display as he handily defeated an outclassed Marlon Vera in the main event. O’Malley easily retained […]

Filed Under: Featured, sponsorships, UFC

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Live Nation has announced plans for a 5,500-capacity music venue in SODO, across from T-Mobile Park.

The venue will be an addition to the existing Boxyard development that houses Hatback Bar & Grille, Steelheads Alley, and Victory Hall.

The NCAA House Settlement Is Suddenly Unsettling via @sportico

Benson Henderson is returning to MMA with the #PFL. Please no.

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