C4 Energy Drink and the WWE announced a multi-year partnership that makes it the first-ever Official Energy Drink Partner of WWE according to a WWE press release. Per the press release: C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and […]
sponsorships
Dustin Poirier gets a Bud Light deal?
UFC adds Smith+Nephew to sponsorship stable
On Monday, the UFC announced that it had entered into a deal with Smith+Nephew as its first-ever Preferred Sports Medicine Technology Partner. “Through hard work, significant investment, and groundbreaking innovations like the UFC Performance Institute, UFC has become the industry leader in athlete health and safety in combat sports. We’re looking forward to advancing that […]
UFC 299 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at the penultimate PPV before UFC 300, Miami’s UFC 299. O’Malley beats Vera handily, calls out 145 champ Sean O’Malley’s reach, power and precision were on display as he handily defeated an outclassed Marlon Vera in the main event. O’Malley easily retained […]
Prime and WWE team up for partnership
Logan Paul is a professional wrestler now for those not into sports entertainment. On Friday Night Smackdown he unveiled the partnership between his Prime brand drink and WWE. It will be the first time that a sponsor will be on the mat of WWE. Prime is WWE’s “Official Hydration Drink Partner” and Logan Paul will […]