Stellantis brand Ram Trucks is now a sponsor with the UFC per the Sports Business Journal. The deal with begin this Saturday at UFC 294 and Ram is a sponsor for the first time in a decade with the company.
The UFC is looking to secure sponsorship spots after its merger with WWE. The international audience was attractive for Ram to jump on the opportunity. The deal with the brand of Ram Truck begins in October and will start with Ram receiving the second-most visible placement inside the Octagon this Saturday. For those wondering, the most visible is the center of the Octagon held by Monster Energy. The brand will have a total of 8 placements inside the octagon.
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