AMP Energy unveiled its Hometown Takedown contest in May to the delight of MMA fans throughout the United States. MMAPayout covered the activation piece shortly thereafter, but today we’re providing a follow-up in the form of an exclusive interview with AMP Energy’s Pat Santangelo. Why did AMP decide to become a WEC sponsor and what […]
sponsorships
UFC 116: Prelim & Weigh-in Ratings
MMAPayout.com has learned that the UFC 116 Prelims drew a .9 HH rating on the strength of an average audience of 1.3 million viewers. The broadcast also drew a 1.11 in the M18-34 and a 1.04 in the M18-49 demographics. Additionally, the UFC 116 Weigh-Ins that aired on Friday, July 2nd drew a solid 645,000 […]
UFC 116: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the highly anticipated UFC 116: Lesnar vs. Carwin that was held at the MGM Grand in Las Vegas, Nevada on Saturday, July 3rd. The event featured a heavyweight title fight between Brock Lesnar and Shane Carwin, but also showcased the […]
Strikeforce Fedor vs Werdum: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at Fedor’s Strikeforce debut on Showtime, titled “Fedor vs Werdum”, which took place in the HP Pavilion in San Jose, CA. The event featured 4 fights (1 title fight): Fedor Emelianenko vs. Fabricio Werdum, Cung Le vs. Scott Smith, Cris Cyborg […]
AB Inbev Reviewing Sponsorship Roster
This week’s IEG Sponsorship Report brings interesting news of an on-going audit at AB Inbev designed to analyze and evaluate over 300 sponsorship agreements the company currently has with different sports properties throughout the world. The goal of the audit is to align AB-InBev brands with the new global sponsorship strategy that will be implemented […]