John Whisler, a sports reporter from the San Antonio Express-News was lucky enough to attend Bellator 27 and witness the great come from behind win against Joe Soto to win the Bellator featherweight title. The problem? There weren’t many other spectators to witness the great main event. San Antonio may have seen the last of […]
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Tapout and Fathom Co-Promoting for UFC 118
Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]
UFC Store Promoting Silver Star Apparel
The UFC Store is now sending out e-mail blasts to promote Silver Star walk-out t-shirts from UFC 117. Payout Perspective: This is an intriguing move for the UFC. Zuffa has traditionally been loathe to promote any brand that isn’t its own, a partner, or one in which it has a financial stake. Yet, Silver Star […]
Clinch Gear Joins Strikeforce, Inks Deal with Collective Licensing International
Collective Licensing International (CLI) has quietly inked a deal with Dan Henderson’s MMA apparel and gear company, Clinch Gear. If you recall, CLI also inked a licensing deal with Strikeforce just a few months before, which was announce around the Nashville CBS event which took place on April 17. Here is an excerpt from the press release: Collective Licensing […]
UFC 117: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 117: Silva vs. Sonnen, which was held Saturday, August 7 from the Oracle Arena in Oakland, California. The stacked event not only featured Silva vs. Sonnen, but Fitch vs. Alves, dos Santos vs. Nelson, and Hughes vs. Almeida. Silva […]