As it has done in the past with big events, the UFC is licensing its brand to street brands for special UFC 250 Freedom clothes. This time around it has partnered with Warren Lotas (see below), Anti Social Social Club, ID Supply Co. and Culture Kings.
The partnership with the brands look to take advantage of the UFC’s most valuable audience – the young demo. The demo has been a significant asset for the company. As the UFC holds its White House event this weekend, its due mostly to the relationship of Dana White with Donald Trump. There is a viable argument that White and his cadre of social media influencers helped get its audience to vote for Trump in the 2024 election. Moreover, its the young demo has followed the fight organization to Paramount+. A recent study indicated that those that watch the UFC on Paramount also watch South Park which leads one to conclude that the youth demo is pushing the UFC to new heights.
We will see if they will be purchasing these high end fight shirts…
Leave a Reply