The second quarter of 2026 showed that despite two significant losses, it didn’t miss a beat with its earnings. On Monday, the company announce revenue of $1.547B and net income of $303.9 million. Despite announcing a $30 million loss for the UFC White House event in June and settling an investor lawsuit for $105 million […]
White House
UFC selling soundtrack to White House event
Late last week, the UFC announced it was selling the music to the Freedom 250 event at the White House on the president’s birthday. The live band that performed the fighters’ walkout songs throughout the night will be encapsulated…and sold to the public by the UFC. It is available on all major music platforms as […]
126 Billion Social Media Views for UFC White House
The UFC announced it the UFC Freedom 250 card drew 34 million total global viewers. According to the promotion it was the most-watched UFC event ever in the U.S. Previously, the UFC announced 8.2 million people tuned in in the U.S. and Latin America. In the U.S. an average of 7 million people watched the […]
ScottsMiracle-Gro commits $1M to restore White House Lawn
With all of the hoopla around last week’s UFC White House event, it went under the radar that ScottsMiracle-Gro has donated $1M to restore the White House South Lawn. Prior to the event, the UFC indicated that it would pay $700,000 to restore and resod the South Lawn after the event. However, ScottsMiracle-Gro stepped up […]
The UFC’s undying loyalty to Trump
Barring a last minute injunction, the UFC will hold an event on the South Lawn of the White House on Sunday, July 14th which happens to be the current president’s birthday. The UFC has inextricably tied itself to the polarizing president regardless of public image. UFC head Dana White has proclaimed Sunday’s event to be […]