Turning Point, USA, the conservative nonprofit thinktank that podcaster Charlie Kirk made famous was once again on the mats in the UFC. This time, it was part of the sponsors on the UFC BJJ mats during its event last night at The Apex.
Turning Point, USA first appeared in the UFC Octagon this past June at the UFC Freedom 250 event at the White House.
Last night, during UFC BJJ 10, it once again was a part of the sponsors.
Turning Point USA logo on the mats at the #UFC #BJJ event tonight…first time I've seen this
— MMA Payout (@MMAPayout) August 21, 2026
TKO/UFC is an unambiguously right-wing organization. pic.twitter.com/LFluGf1j1G
— Luke Thomas Gets Political (LTGP) (@LTGetsPolitical) August 21, 2026
Notably, next to the Turning Point, USA on the mat was defense contractor Anduril Industries. It is the controversial tech company that utilizes Artificial Intelligence to patrol the US-Mexican border.
If it hasn’t been made clear to you, the UFC has been able to draw revenue from a roster of conservative/right-leaning companies. The Turning Point association shows that the company is comfortable with the perception. Will it be willing to go the long-run (past this administration) with the association? We will see.
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