The Sports Business Journal reports that the UFC and TikTok have renewed and expanded their partnership which first began in 2021. The UFC followers on social media have grown to 23 million TikTok followers. The news comes the same day that the UFC released the information that UFC 285 is the all-time highest performing event […]
TikTok
UFC and TikTok agree to partnership
The UFC has forged a deal with TikTok in a multi-year partnership in which the promotion will provide exclusive live content on the social-video platform. Financial terms of the deal were not disclosed. The deal begins this week with this Saturday’s UFC Fight Night featuring Curtis Blaydes vs. Derrick Lewis. The partnership will include the […]