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UFC 127 prelims: airing on ION and Facebook

February 22, 2011 by Jason Cruz 5 Comments

MMA Junkie reports that prelims for UFC 127 will air on ION television as well as stream live on the UFC’s Facebook page. Two fights will stream on Facebook and then three more will air on ION.  Via MMA Junkie:  UFC officials recently announced that two bouts from this weekend’s event stream on Facebook (8 […]

Filed Under: social media, TV, UFC

Strikeforce HW GP: Fedor vs Silva Payout Perspective

February 18, 2011 by MMAPayout Moderator 43 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Strikeforce Heavyweight Grand Prix first event televised on Showtime and headlined by Fedor Emelianenko, as he made his long awaited return to the cage against Brazilian giant Antonio “Bigfoot” Silva. The event took place at the IZOD Center in […]

Filed Under: Featured, opinion and analysis, social media, Strikeforce, TV, Twitter

Strikeforce offers Ring Girl contest on Facebook

February 16, 2011 by Jason Cruz 4 Comments

The UFC is not the only MMA organization using a promotion on Facebook to attract fans. In lieu of its March 5thevent in Columbus, Ohio, Strikeforce is using its Facebook page to conduct a contest for young women who aspire to be a Strikeforce Ring Girl. Facebook users that “Like” the Strikeforce fan page can […]

Filed Under: social media, Strikeforce

WWE leads way in social media

February 15, 2011 by Jason Cruz 7 Comments

Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]

Filed Under: pro wrestling, social media, WWE

UFC 126: Payout Perspective

February 8, 2011 by Jason Cruz 8 Comments

Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]

Filed Under: booking, Featured, gate, marketing, new media, pay-per-view, payouts, social media, sponsorships, Twitter, UFC, xyience

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John Pollock and Brandon Thurston discuss the fallout for Conor McGregor after the conclusion of the civil case

We welcome lawyer Jason Cruz from @MMAPayout to discuss the decision, the fallout for McGregor’s business endeavors, and the UFC’s lack of response.

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Ticket sales information for Keyshawn Davis vs. Gustavo Lemos:
Tickets printed: 9,815
Face value of capacity: $1,069,100
Unsold tickets: 0
Tickets given away: 29
Tickets sold: 9,786
Proceeds from sold tickets: $1,067,450
Adjusted gate for taxes: $1,036,930
Do not believe! Verify.

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