Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]
social media
Mainstream takes notice of UFC’s use of social media
ESPN ran an article earlier this week about the UFC’s social media presence and its recent incentive programs for fighters to utilize Twitter as a means to publicize themselves. The UFC ranks second only to the NBA among sports leagues in social media presence. According to ESPN, the UFC has more than 5.8 million followers on […]
UFC Announces GSP vs Diaz for UFC 137
Yesterday on Twitter, UFC president Dana White announced that current UFC Welterweight champion Georges St. Pierre would be taking on Strikeforce Welterweight champion Nick Diaz on Oct 29th at UFC 137 from the Mandalay Bay in Las Vegas, stating “U wanted it! U GOT IT!!!” to his followers on the social networking site. According to […]
Sponsorship Spotlight: Toyo Tires
MMA Payout had the opportunity to get in touch with Chief Operating Officer Marty Furman of Toyo Tires, USA Corp. He talks about its sponsorship with the UFC and Anthony “Showtime” Pettis. MP: Where are your headquarters? When was Toyo Tires founded? How many employees? Toyo: Toyo Tires started back in 1945, in Osaka, Japan. […]
FORM, Toyo and MMA Warehouse introduce “Go Time with Showtime” promotion
Form Athletics has teamed up with Toyo Tires and MMA Warehouse in promoting Anthony “Showtime” Pettis in preparation for his UFC debut this Saturday against Clay Guida. “Go Time with Showtime” offers weekly prizes to fans that offer well-wishes to Pettis via twitter. Via FORM Athletics press release: The promotion, aptly called Go Time with […]