Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]
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UFC 126: Payout Perspective
Welcome to another addition of Payout Perspective. Today we look at UFC 126 held in Las Vegas, Nevada. The Super Bowl weekend show featured a trio of fights: the much-anticipated Anderson Silva facing Vito Belfort, Forrest Griffin taking on Rich Franklin and Jon “Bones” Jones faced Ryan Bader. Silva KOs Belfort After an intense weigh-in face off […]
THQ & UFC Announce “Fight Nation” Game on Facebook
THQ Inc. and Zuffa, LLC today announced the latest edition to their sports videogame franchise with the launch of UFC Undisputed Fight Nation, the first official UFC Facebook game. The interactive experience, developed by Embassy Interactive and available on Facebook at apps.facebook.com/ufcfightnation, allows players to take control of their virtual UFC careers in a fun […]
UFC to show Johnson fight on Facebook
MMA Weekly reports that the UFC will ask you to log on to your Facebook accounts again as it will show the Demetrious Johnson v. Kid Yamamoto fight this Saturday prior to UFC 126. The UFC gained over 60,000 “likes” from its Facebook live stream for UFC’s Fight for the Troops 2. According to Cagewriter, […]
Strikeforce: Diaz vs Cyborg Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the Showtime event headlined by Strikeforce Welterweight champion Nick Diaz, as he made his return to the cage against Brazilian Chute Boxe member and challenger Evangelista “Cyborg” Santos. The event took place at the HP Pavilion in San Jose, California and […]